Hair Styling Trends and Textures
Products that express individuality
Modern hairstyles are expressions of people’s attitudes, personalities and fashion preferences. With widely diverse trends and needs existing in parallel, the demand for different products has never been greater.
Our concept Hair Styling Trends and Textures shows what BASF’s Care Creations® can do for your hairstyling range. From natural looks to avant-garde styles we have solutions that set your styling products apart from the competition.