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    • Slide 3
    Back to Overview Concepts

    Hair Styling Trends and Textures

    Products that express individuality

    Modern hairstyles are expressions of people’s attitudes, personalities and fashion preferences. With widely diverse trends and needs existing in parallel, the demand for different products has never been greater.

    Our concept Hair Styling Trends and Textures shows what BASF’s Care Creations® can do for your hairstyling range. From natural looks to avant-garde styles we have solutions that set your styling products apart from the competition.

    Formulation Examples

    hairstyling-trends_overview_content1

    Enduring Performance Styling Gel

    Sports men and women work hard to look good.  Styling products designed for use during sports can be seen in the US and European markets. These products need to be carefully engineered. The generation of sweat and salts on the skin can lead to the breakdown of some traditional gel textures. 

    Formulation HB-DE-14-195-1

    hairstyling-trends_overview_content2

    Rock Hard Styling Gel

    After first appearing in the 1970s, punky and spiky styles return year after year. What better way to signal teenage exuberance and a rebellious spirit than with a wild hairstyle? Crazy styles need extra strong styling products with high setting, and long lasting hold. Combinations of cationics and anionics work together to deliver the highest performance.  

    Formulation HB-DE-14-227-12

    hairstyling-trends_overview_content3

    Out of the Shower Wet Look Styling Gel

    Fresh off the catwalk, wet look hair is making a splash. Out of the Shower Wet Look Styling Gel is applied to the hair pulling it back from the face and creating a stunning appearance. The look is a simple yet effective way of enhancing facial beauty. 

    Formulation HB-DE-15-22-1

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