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    • Ratio

    Smart + Seamless

    We expect technology to be seamlessly integrated into our everyday life, and there’s a need for beauty products to be just as smart. Smooth lines, flawless finishes, and intuitive details create newness. Matte textures and laboratory tones inform the color palette, while soft shapes, chalky consistencies and marble surfaces from warm tones to sublime cools and luxurious white, create unexpected reactions.

    Formulation Examples

    Matte and Messy Styling Paste

    Our stylist loved the performance of the Matte and Messy Styling Paste. She found that it gave hold but was not stiff and the hair was workable. Styling performance is due to the use of Luviskol® K30 Super Solution; the next generation of more stable PVPs.

    Formulation HB-IT-16-004-9

    Creative Hair Styling Cream

    The stylist used Creative Hair Styling Cream to flatten the hair and create a slicked back style. 
    She was able to comb the product through the hair, and found that it gave shine. This novel product is based upon Luviset® One which provides styling and thickening in combination with Plantaquat® NC which adds richness and creates the unusual texture.

    Formulation HB-IT-13-0501-1-7

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