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    • Ratio

    Gen You

    The next generation of young women have no limits when it comes to potential, creativity, and unleashing self-expression.Beauty products should entertain their needs and their ever-changing moods: fully made-up, to natural or funky electric colors. Products need to be playful and youthful. These Gen-Z girls are young entrepreneurs and game changers who are shifting our future. Young thinkers who are reinventing everything and redefining what’s possible.

    hairstyling-fashion-trends_content_gen

    Formulation Examples

    Soft Volume Hair Mousse

    Our stylist noticed that Soft Volume Hair Mousse was really good for styling the hair in a movable way whilst clearly delivering volume and structure. It combines three polymers for the styling performance including Luviquat® Supreme AT 1.

    Formulation HB-DE-16-093-03

    Glam & Glitter Styling Gel

    Glam & Glitter Styling Gel was found to give the flexibility to style and create texture without leaving a visible film on the hair. It demonstrates the use of Luviset® P.U.R. in a clear gel base formed by Tinovis® GTC UP.

    Formulation HB-DE-16-004-6-1

    Funky Punky Hair Gel

    Our stylist discovered that Funky Punky Hair Gel gives a really strong styling effect suitable for wild and punky hair styles. It gives a slightly wet look with a clearly “styled” finish. No natural look here! It is based upon a simple formulation using 4% Luviset® One.

    Formulation HB-IT -16-004-4

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