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    • Ratio

    Gen You

    The next generation of young women have no limits when it comes to potential, creativity, and unleashing self-expression.Beauty products should entertain their needs and their ever-changing moods: fully made-up, to natural or funky electric colors. Products need to be playful and youthful. These Gen-Z girls are young entrepreneurs and game changers who are shifting our future. Young thinkers who are reinventing everything and redefining what’s possible.


    Formulation Examples

    Soft Volume Hair Mousse

    Our stylist noticed that Soft Volume Hair Mousse was really good for styling the hair in a movable way whilst clearly delivering volume and structure. It combines three polymers for the styling performance including Luviquat® Supreme AT 1.

    Formulation HB-DE-16-093-03

    Glam & Glitter Styling Gel

    Glam & Glitter Styling Gel was found to give the flexibility to style and create texture without leaving a visible film on the hair. It demonstrates the use of Luviset® P.U.R. in a clear gel base formed by Tinovis® GTC UP.

    Formulation HB-DE-16-004-6-1

    Funky Punky Hair Gel

    Our stylist discovered that Funky Punky Hair Gel gives a really strong styling effect suitable for wild and punky hair styles. It gives a slightly wet look with a clearly “styled” finish. No natural look here! It is based upon a simple formulation using 4% Luviset® One.

    Formulation HB-IT -16-004-4

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