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    ‘Alive’, is inspired by nature, it demonstrates the reinvention of a natural look, the concept builds on the growing consumer trend for casual, unstructured hair styles. You see how nature is an ingenious device and if we understand how nature works, we can imitate it. We reconnect with nature and the world around us and are encouraged to look deeper in the environment.The natural look is reinvented to allow the skin to radiate with an alive and healthy glow. Hair looks natural, unstructured and casual. Hydrating products, liquid formulations, and juicy textures explore the range of possibilities in the natural world. 




    Formulation Examples

    Mermaid Curls, Heat Protection Serum

    Mermaid Curls, Heat Protection Serum was applied to wet hair during the styling process. Our stylist found the hair easy to style with added texture. These properties are due to the combination of Luviquat® Supreme AT 1 which also gives the added benefit of heat protection with  Dehyquart® A-CA for extra combability.

    Formulation HB-IT-16-004-2-6

    Natural Look – Texturizing Styling Spray

    Texturizing Styling Spray was used by our stylist during style preparation. It was crunched into the hair to give an unkempt “lived in” look. The main styling agent is Luviset® Clear AT 3 a versatile non-ionic styling polymer which works across a wide range of styling formats. It was used here, in combination with Rheocare® HSP-1180 to aid curl definition.

    Formulation HB-IT-16-004-8-2

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