The Hair Gel Matrix
Hair Styling It’s a World of Numbers
BASF’s Care Creations® carried out a benchmark study of European styling gels; 23 market products were tested from leading brands and own label. With our validated performance test methods and range of raw materials we offer solutions with clearly differentiated performance that open up new opportunities in the market.
Bending Stiffness and Curl Retention were measured and performance was compared to on-pack claims.
Curl Retention Method
The Curl Retention value describes the humidity resistance of styling formulations using a percentage scale. Hold of standard hair curls is evaluated after 5h and 24h.

Bending Stiffness Method
The Bending Stiffness describes the stiffness of styling formulations using a force value [ cN ]. Maximum force at breakage of standard hair strands is measured.

Thickener Overview
Setting Polymer Overview
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