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    • Slide 3
    Back to Overview Concepts

    The Hair Gel Matrix

    Hair Styling It’s a World of Numbers

    BASF’s Care Creations® carried out a benchmark study of European styling gels; 23 market products were tested from leading brands and own label. With our validated performance test methods and range of raw materials we offer solutions with clearly differentiated performance that open up new opportunities in the market.

    Bending Stiffness and Curl Retention were measured and performance was compared to on-pack claims.

    Thickener Overview

    Luviset® One

    Acrylates/Methacrylamide Copolymer

    The simple solution for styling gels, an anionic polymer that provides all of the styling and thickening in one.

    Luvigel® Fit UP

    Acrylates/C10-30 Alkyl Methacrylate Copolymer

    The efficient solution for thickening styling gels, an anionic polymer that boosts setting too.

    Formulation HB-DE-15-108-12

    Rheocare® C Plus


    An anionic polymer traditionally used for hair styling to give a clear gel base.

    Formulation HB-DE-15-108-4

    Setting Polymer Overview

    Ultrahold® Power

    Acrylates/t-Butylacrylamide Copolymer

    The power of a hairspray, in the format of a gel, this anionic styling polymer can be used across different product formats.

    Formulation HB-DE-16-12-7

    Luviset® Clear AT 3/ E

    VP/ Methacrylamide/ Vinyl Imidazole Copolymer

    High performance non-ionic setting polymer, excellent compatibility and clarity, non-sticky.

    Luviquat® Supreme AT 1


    Cationic polymer commonly used in mousse can boost setting to extreme highs when added at low levels.

    Formulation HB-DE-15-108-1

    Luviskol® Types


    Non-ionic polymers historically used for hair styling gels offer low setting and low humidity resistance.

    Formulation HB-DE-15-108-7

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