BASF Logo Care Creations Logo
Exit Emollient Jockey

Sample Order

There are currently no samples in your basket.

    • Slide 3
    Back to Overview Concepts

    Hair and scalp care

    Naturally personalized

    People worldwide spend most part of their day on social media, sharing selfies and being exposed to influencers.

    The pressure to always look perfect and styled is fueling demand for the necessary products.

    Consumers all over the world know: holistic care means maintaining a healthy scalp while keeping the hair full, soft and supple. And optimum haircare is only possible if it is geared toward individual hair types. Recent international surveys* show that more than 40% of female haircare consumers already use products that match their hair types. Almost half of respondents in France say they find it hard to identify exactly which products are right for them. At BASF, we sum up these trends as follows:

    • Personalization of haircare – customize without confusion
    • Scalp care focus – microbiome care, antipollution and “skinification” of haircare
    • Natural and ethical – reduced carbon footprint, ethical and sustainable sourcing
    • Professional Care – salon-level efficacy in convenient at-home formats

    We have developed an array of rinse-off and leave-on solutions specifically to meet these needs – solutions that provide excellent combability and a natural gloss. Take advantage of our natural and high-performance ingredients to create scalp- and haircare products with clearly stated benefits, eco-friendliness claims and suitability for individual hair types – and profit from this growing global trend.

    *Source: Lightspeed/Mintel/ KuRunData/Mintel,1,922 US internet users aged 18+ who use hair care products; 1,034 French female internet users aged 16+; 3,000 Chinese internet users aged 20-49 who are not bald/shaven

     

     

    Personalization of Hair Care

    Customize without Confusion

    content_1


    Scalp Care Focus

    Microbiome Care, Anti-pollution and Skinification of Hair Care

    content_1


    Natural and Ethical

    Maintaining Naturalness Boom, Increasing Attention to Sustainability and Waterless Revolution

    content_1


    Professional Care

    Efficacy of Salon Procedures in Convenient At-home Formats

    content_1

    Remove from sample basket

    Edit catalog name

    Please type in your catalog name

    Please type in your catalog name

    This name is already taken. Please type in a different catalog name.

    Delete catalog

    Attention! You're going to delete this Product Catalog. Are you sure?

    Select product catalog

    Choose product catalog

      Please choose your Product Catalog

      Products added to catalog

      Sample limit

      The product can not be added. You can order a maximum of 20 products. Each product can be added only once.

      Login failed

      We are sorry to inform you that your account does not have the necessary permissions to use the advanced functions of the BASF CareCreations Portal.

      Function deactivated

      This feature is disabled. You need to be logged in with a matching user account.

      Print limit

      These products can not be printed. You can not print more than one products at the same time.

      Deselecting products

      Attention! You're going to deselect all products.

      Please choose your region

      Choose region
      • Europe, Africa, Middle East
      • North America
      • South America
      • Asia / Pacific

      Please choose your region

      Remove all samples

      Attention! You're going to remove all samples from your basket. Are you sure?

      Add product to basket

      Product Name is currently not available for the Sample Order.

      Add products to basket