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    • Slide 3
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    Emulgade® Sucro

    Sensory Mapping in Skincare

    Adjusting skinfeel for successful skincare products

    Nowhere is the user’s sensory experience more vital to a product’s market success than in skincare. Different product formats and target groups have widely varying needs and wishes, from rich and luxurious butters to light, fresh and elegant creams. Our concept Sensory Mapping uses sophisticated research methods to identify specific sensory effects and the emotional experiences they offer as well as the individual ingredients – including Emulgade® Sucro – BASF’s Care Creations® can deliver to create them.

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