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    • Slide 3
    Back to Overview Concepts

    Color cosmetics meet skincare benefits

    BASF’s Care Creations® the crossover beauty solution provider

    For female consumers, skincare and beauty are a holistic topic. It’s not just about good looks, but also personal confidence and empowerment.

    Brands are investing considerable time and money in the development, testing and promotion of new cosmetics and makeup products that support women in asserting their sense of individuality and inner strength in their professional and private lives. The world is changing faster and faster, and beauty trends come and go very quickly. Suppliers need to offer the best solution at the right moment with the right advice.

    In color cosmetics, for example, we can see that this category is changing very fast: brands are aware of the big need for inclusivity, which is clearly recognized by consumers. In parallel, there is the consumer’s growing concern about waste in cosmetic products.

    Makeup is increasingly linked to skincare. The demand for products that also demonstrate skin quality benefits like skin radiance, hydration, or UV and pollution protection are becoming essential.

    Check out the WebexRecording (English version)




    BASF’s Care Creations® offers many possibilities, to answer consumer makeup needs. Short term solution and strong support to help brand creating the best formulas with the most adapted bioactive and thus, end-consumer claims.

    BASF’s Care Creations® is mainly well-known to provide beauty solution, with a very high and expert image, offering a strong range of bioactive adapted to skin issue.

    Face color routine inspirations


    1 Instant primer

    Bix’Activ® for sebum regulation - all skin type
    PatcH2O® to hydrate and purify the skin
    Inolixir™ to even skin tone and decrease signs of fatigue


    2 Healthy foundation

    Irwinol® or Nephydrat® to hydrate and soothe 
    DN-Age® or Sqisandryl® for anti-aging benefits
    Hyalurosmooth® as a radiance booster
    Actiwhite® or Dermawhite® to brighten the skin
    MicroPatch® Serine to enhance skin hydration & color lasting


    3 Finishing powder/fixing mist

    Ciste’M® as multi-light protector
    Purisoft® as a pollution defender

    One example for multifunctional and smart protective and wellness makeup, check out our MicroPatch® Serine. The perfect synergy between bioactive and color, to naturally dress up your skin for daily work or after work, thanks to its delivery system for protective makeup.

    Related Formulation for MicroPatch® Serine

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