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    • Slide 3
    Back to Overview Concepts

    Be authentic

    with BASF’s Care Creations®

    The world of cosmetics is shaped by diverse and changing lifestyle trends. But if we look and listen closely, we can draw inspiration from the patterns that emerge – like the merging of authentic, nature-oriented lifestyles and sophisticated beauty.

    This spirit is reflected in two major beauty trends identified by Peclers Paris and interpreted by BASF’s Care Creations®: Mediterranean Influences and the Experimental Nomad.

    be_authentic_content_2

    Mediterranean Influences

    Gourmet Body Balm

    Nutri-cosmetic formulas inspired by Mediterranean lifestyles and optimum sun protection based on our filter solutions. A focus on nourishing and glamorous textures combined with ingredient traceability.

    SC-FR-16-005-A004

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