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    • Slide 3
    Back to Overview Concepts

    Baby Care – First Touch

    Essential and Safe

    Baby skin is not fully developed at birth and the skin barrier continues to develop throughout the first year of life. This makes it particularly sensitive:


    Our baby care concept offers new formulations that have been specifically developed for sensitive baby skin, following the principle:

    “As little as possible, as much as necessary”

    We choose carefully selected ingredients that are recommendable for the use on delicate baby skin. We follow the latest market trends on baby care with the focus on extra mildness, strong protection and intense moisturization as well as on solutions that fulfill the growing demand for natural based solutions We have set ourselves especially high standards as formulation guideline …to make our new baby care concept essential & safe!

    Therefore we have the following ….

    BASF Key Ingredients

    Specialty Surfactants and Mild Surfactant Compositions
    Care Additives and Conditioning Agents
    Earlizers and Opacifiers
    Emulsion Concentrates for Wet Wipes
    W/O and O/W Emulsifiers
    Sensory Modifiers and Stabilizers
    Active Ingredients
    Ingredients based on renewable feedstocks


    Extra Mildness

    Extra mild cleansing, gentle foam, no tears, healthy and soft baby skin are key for parents – for special areas or simply from head to toe.

    Main Application Fields

    • Bath
    • Body Wash
    • Top-to-Toe Wash
    • Shampoo
    • Wet Wipes
    Baby Sensitive Skin Foam „Head-to-Toe“ - HB-DE-16-217-14


    Soft & Care

    Intense skin care and moisture to keep your baby’s skin soft and healthy – all over the body.

    Main Application Fields

    • Cream
    • Milk
    • Lotion
    • Oil
    • Spray
    Baby Sprayable Lotion “Light-to-Caress” - SC-DE-16-198-6


    Calm & Protect

    Special protection of delicate baby skin, with focus on most sensitive parts such as face and diaper area.

    Main Application Fields

    • Ointment
    • Cream
    • Oil
    Baby Protective Ointment - SC-DE-16-215-18


    Safe for Sun

    Effective and extra high UVA/UVB sun protection keeps baby’s skin safe in the sun.

    Main Application Fields

    • Cream
    • Lotion
    • Gel
    • Spray
    Extra Protection Baby Sun Care Milk SPF 50 - UV-DE-17-072-4-1


    Naturally Baby

    Baby care products in harmony with nature, formulated with ingredients based on renewable feedstocks.

    Main Application Fields

    • Skin Cleansing
    • Skin Care
    Naturally Baby Shampoo “Tear free” - HB-DE-16-217-19

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