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    What’s new

    Coronavirus and Measures at BASF

    The novel coronavirus COVID-19 pandemic poses unprecedented challenges for all of us.
    The well-being of our employees and supplying our customers in the best possible way have the utmost priority for us.

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    What’s new

    HYDAGEN® 558 P

    Hydagen® 558 P, based on algae is a natural versatile polymer.
    It can be used as a rheology modifier, sensory enhancer or setting polymer – suitable for skin and hair care rinse-off and leave-on applications. It is perfectly suited for natural cosmetics.

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    What’s new

    Natural Styling

    Great hairstyles come naturally
    Never before have people been so aware of nature’s bounties for personal care – natural hairstyling comes to consumers who want to avoid harsh ingredients and care for the environment.

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    What’s new

    Hair and scalp care

    People worldwide spend most part of their day on social media, sharing selfies and being exposed to influencers. The pressure to always look perfect and styled is fueling demand for the necessary products.

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    What’s new

    Antipollution skincare

    A growing demand and market opportunity
    Air pollution is Europe’s single-biggest health risk, according to current WHO statistics. There are many different health threats from pollution in its various forms, including impact on the respiratory and cardiovascular systems.

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    What’s new

    PeptAIde 4.0

    Acute inflammation helps the body to heal and fight off infection. On the other hand, however, silent inflammation fights against healthy cells, causes disease, and accelerates the body’s degeneration.

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    What’s new

    Aerosol Navigator

    From shaving and skincare products, haircare and sun protection to deodorants and antiperspirants – aerosol formats enjoy huge popularity in the personal care market. In fact, personal care manufacturers made up almost 60% of all European aerosol propellant usage in 2018. No wonder: these aerosol products are appreciated by consumers due to its convenience and pleasant use.

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    What’s new


    The original APG® from BASF
    In today’s fast-paced world, many people want to get closer to nature and protect the environment. Being “green and clean” is more than just a trend – it’s a lifestyle choice, and an integral part of the individual’s heartfelt beliefs and values.

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    What’s new

    EcoSun Pass

    Environmental Evaluation of Sunscreen Products The potential negative impacts #sunscreens may have on the #environment are increasingly being discussed and are subject of comprehensive research worldwide. EcoSun Pass by @BASF evaluates the environmental impact of UVfilters

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    What’s new

    All about sun

    Leading sun care innovation 360° — for solutions that people want
    Our microsite is dedicated to sun protection. You can find everything worth knowing about sun and useful tips on how to stay safe in the sun. It explores UV filters, skin types, the light spectrum and solar radiation in more detail.

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    What’s new

    Actives Product Finder

    Actives for Skin & Hair Care
    by Beauty Creations – another Care Creations® product group inspired by Life







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    What’s new

    Sunscreen Simulator

    The Digital Lab makes work easier for formulators
    "The Sunscreen Simulator is the industry standard for calculating SPF," says Marcel Schnyder, Head of Global Technical Center for Sun Care at BASF. The digital lab with cost-effective in silico testings and immediate live calculations to check photostability as well as UVA-protection indices and SPF.

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    • Europe

      BASF Personal Care and Nutrition GmbH
      CM1, Rheinpromenade 1
      40789 Monheim

      Phone: +49 2173 4995 0
      Fax: +49 2173 4995 500
    • North America

      BASF Corporation
      100 Park Avenue,
      Florham Park, NJ 07932

      Phone US and Canada: +1 800 962 7831
      Mexico: +1 800 723 3000 | +1 800 552 4288
      Fax: +1 973 245 6764
    • South America

      BASF S.A. Brazil
      04538-132 Sao Paulo

      Phone: +55 11 3043 2284
      Fax: +55 11 3043 2255
    • Asia Pacific

      BASF East Asia Regional Headquarters Ltd
      45/F, Jardine House
      1 Connaught Place
      Central, Hong Kong

      Phone: +852 2731 0111
      Fax: +852 2731 5694

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